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Overview

Published exclusively for LIA Members, "The Advantage" is the premier quarterly magazine for today’s dynamic finance professionals. In an ever-evolving financial landscape, staying ahead is not just an option—it’s a necessity.

"The Advantage" ensures you remain at the forefront of your profession by providing cutting-edge insights, industry news, and in-depth analysis of pressing financial topics.

Since its inception, "The Advantage" has delivered unbiased editorial content, free from third-party advertising and sponsorship. This commitment guarantees you receive reliable and high-quality information.

 
What's inside?
Each issue captures the essence of current market trends, regulatory changes, and economic forecasts, with expert contributions from industry leaders. Our content covers professional development, financial planning strategies, investment management, retirement and estate planning, and future-oriented insights to prepare you for upcoming changes and innovations. Each issue is accompanied by a Factsheet, providing concise and up-to-date tax and revenue rates.
 
Access
Both current and past issues are accessible through our eMagazines platform in audio and readable formats, viewable on your phone, tablet, or PC. Detailed instructions on access are provided below. More information can be found at the end of this page.
 
Benefits You'll Love:
  • One-Click Access: Enjoy immediate access on any device without the need to download an app or log in. 
  • Listen Anywhere: All articles are available in audio format, perfect for listening on the go. 
  • Mobile Optimised: A beautiful reading experience tailored for mobile devices. 
  • Searchable Library: Access a comprehensive back issue library at any time The Advantage Digital Library 

The Factsheet

Every quarter "The Advantage" is accompanied by a Factsheet designed to provide concise and up-to-date rates and thresholds in an easily digestible format Recognising the demanding schedules of financial advisers and other industry experts, the Factsheet serves as a quick reference tool, allowing busy professionals to swiftly access the data.
 
It includes:
  • Pension rates and tax thresholds
  • Interest rates
  • Mortgage rates and facts
  • Tax rates

Simple Steps to Access The Advantage Digital Library 

"The Advantage" is available in digital format via eMagazines, the online magazine reading platform.

1. Email Notifications: You will be notified by email whenever a new issue is published. This email will contain a link to the latest issue and our library of back issues.

Please ensure you add eMagazines to your email account to ensure the emails do not go into your junk/spam folder. Instructions can be found here.  

2. Bookmark the Library: For easy access, bookmark the link to The Advantage Digital Library in your browser and add it to your mobile phone's home screen. Here’s how: 

  1. Go to The Advantage Digital Library 
  2. Enter the email address you use for LIA correspondence. 
  3. You will receive an email with a link to log in (it should arrive almost immediately - check spam/junk/other folders if not received). 
  4. Once logged in you will see all back issues from February 2022 to date. You can use the search bar to search across all issues in the library. 
  1. Open The Advantage Digital Library on your device (via Safari on Apple and Chrome on Android) and log in if prompted. 
  2. Tap the three lines at the top right of the page. 
  3. Select 'Add to Home Screen'. 
  4. Follow the instructions on screen 
  5. Apple: click the 'share' icon, scroll to 'Add to Home Screen', and click 'Add'. 
  6. Android: 'install'  
  7. This will place an app-like icon on your home screen for quick and easy access to The Advantage back issues anytime. 
  8. To add to your desktop home screen, follow this link which will provide the option at the top of the page to add to your home screen. 

How To Videos

Below are four short videos that guide you on how to easily access The Advantage magazine and listen to articles on the go. Simply click on the video you wish to view 

How To Add the Digital Advantage Magazine Link To Your Mobile Home Screen (Apple Users)

How To Add the Digital Advantage Magazine Link To Your Mobile Home Screen (Android Users)

How To Log into the Advantage Digital Library

How To Use Advantage Magazine Audio Feature

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LIA and its Members are committed to providing the highest quality standards in financial advisory practice, positively impacting many people's lives.